Tech Specs for Video Ads

Hulu is a premium content destination, which means your Ad may run on large screens—make sure it looks good! All Ads must be in HD and have stereo sound. For more details, see the requirements below.

  • Attribute
    Video Track
    Audio Channels
  • Bit Depth
    8 or 16 bits
    16 or 24 bits (for audio channel 2)
  • Bit Rate
    Min. 15,000 kb/s (15 Mb/s)
    Min. 192 kb/s
  • Channels
    2-channel stereo
  • Chroma Sub-Sampling
    4:2:0 or 4:2:2
  • Codec ID
    Preferred: ProRes HQ
    Accepted: H.264
  • Color Space
    YUV
  • Dimensions
    Preferred: 1920x1080 

    Accepted: 1280x720
  • Display Aspect Ratios
    All files must be in 16:9.
    Not accepted are files in 2.39:1, 1.375:1, 3:4, or 4:3 formats.
    If there is a stylistic decision for the Ad to appear in 2.39:1, 1.375:1, 3:4, or 4:3 dimensions, then matting on the top and bottom is permissible (meaning the file may contain black bars but they must be contained within the 16:9 file itself.)
  • Durations
    15-30 seconds
    Must match video duration
  • File Extension
    .mov or .mp4
  • File Size
    Max. 3 GB
  • Format
    QuickTime, MOV, or MPEG-4
    PCM, AAC
  • Frame Rate
    23.98, 25, or 29.97 fps
  • Frame Rate Mode
    Constant
  • Sampling Rate
    48.0 kHz
  • Scan Type
    Progressive Scan

Disclaimer: Hulu cannot approve or show video ads that use the “Hulu” name word mark or logo in any form, including, but not limited to, voiceover, promotional codes, or text overlay within a Hulu Ad Manager video advertisement. Because video commercials are not directly clickable on most devices, Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. URLs and hashtags are not accepted. QR Codes are not accepted.

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