INSIGHT
Small Business Love
Hulu viewers’ resolve to support their local small businesses was strengthened by the COVID-19 pandemic, and that love and appreciation is here to stay.
3 in 4 Hulu viewers
would rather shop at a small, local business than at a large, nationwide store.
This is especially true when it comes to restaurants (93%) and grocery stores (82%).
93
%agree it helps generate awareness for the brand
91
%agree it is a way to connect with the community
83
%agree they get better or higher quality products
Streaming Ads Drive Awareness and Action
Advertising on streaming TV lets businesses display their message next to premium content and get in front of hyper-engaged audiences on the biggest screen in the home.
55% of Hulu viewers
learn about new products from a small business via ads
48
%More likely to purchase items from a small business after seeing an ad
47
%Tend to buy from small businesses that showcase their company values in advertisements
Looking back on performance, Hulu has been what has shifted the needle from one level to the next most dramatically.
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In contrast to ads on social media, Hulu makes it easy to ensure our audience experiences the entire ad—which makes all of our marketing more effective.
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Request access nowSource: comScore Custom Report, 6-Month Average, Jan 21 - Jun 21; MRI Cord Evolution Study, July 2021; Nielsen CTV Analytics Studies, 2020; Nielsen Streaming Ratings Data, 2021; 2021 July Cord Evolution Study, Base: Total Audience; Hulu Huddle, Small/Local/BIPOC Businesses, July 2021