Insights

Whether doing the morning scroll, relaxing with a show on lunch break, or watching an ad while pumping gas, we’re all well aware of how ubiquitous video is. Streaming has changed the way we interact with media and advertisements on a fundamental level. In fact, nearly 2 in every 3 Hulu subscribers have said that […]

Running a business includes managing a variety of marketing tactics, and one thing every business needs to do for continued growth is reach new customers and communicate with current clients. But, in today’s world with so many media channels to choose from, reaching your audience is not as it once was. Today, 90% of 13 […]

The COVID-19 crisis has without a doubt altered everyday life. The stay-at-home orders we are living under arrived at a time when consumers were already turning more toward streaming services, and on-demand access to thousands of shows and movies provides limitless opportunities for watching together. Television has always been a catalyst for connection, and today, […]

In a recent survey of small to medium-sized business owners, we learned that their top three advertising goals are centered around customer acquisition, increased sales, and brand awareness. While many of them pinpointed brand awareness as a benefit of Streaming TV advertising, most did not associate this medium with acquisition or sales. We concluded that […]

Win over Generation Stream viewers with effective, standout ads by asking yourself 3 key questions. As a small business, you may not consider yourself a brand. The word “brand” may evoke thoughts of large, household-name companies, with enormous advertising budgets. But that’s not the entire truth! As a small business, you are a brand—and when […]

People are continuing to stream—even more than before. Hulu Ad Manager, our new self-service ad solution, can help your business to advertise on Hulu during this heightened time of streaming and beyond. It’s no surprise that media consumption is higher than ever—social distancing has transformed how people are spending their time. With more time at […]

Planning an effective streaming TV ad campaign is not much different than any other form of advertising. The biggest difference is the video production required (though that’s not the focus of this article), but the biggest challenge is oftentimes only having a few seconds to grab a consumer’s attention and keep them engaged. How do […]

As more customers “cut the cord” from traditional TV in favor of streaming services, how should businesses change up their advertising strategies to ensure they’re also reaching this new kind of audience? To answer this need, Hulu is proud to announce our new self-service ad solution, Hulu Ad Manager: a new way for businesses of all […]

Making it as a small business can be tough no matter the economic or social climate, and during these uncertain times, things can be especially challenging. You may be wondering if now is really the right time to be advertising. At Hulu, we have seen that a lot of our advertisers have the same questions, […]