What is Disney’s Ad Manager? Is it the same as Hulu Ad Manager?

Yes, Hulu Ad Manager is a part of Disney Advertising’s automation solutions, built to give advertisers maximum choice and control. You may have heard it referred to as “Disney’s Ad Manager”. They are one and the same!

How’s advertising on Hulu different from traditional TV?

Traditional TV Advertising Self-Service Solution for Streaming TV Advertising Complexity Simplicity Traditional TV Ad campaigns are often managed by a third party or agency, which doesn’t give smaller businesses the opportunity to test and learn while they spend within their budgets and grow at their own pace. Our simple, self-service solution gives you control over all aspects of your campaigns. From identifying your targeting parameters to setting your budget to uploading your creative and paying by credit card—we make it easier than ever to launch, optimize, and monitor up-to-date campaign data. Delayed Measurability Up-to-Date Data You can wait anywhere from 2 weeks post-campaign to 60-90 days after the end of the quarter in which your campaign ran before you see any reporting on the impressions for your Ad. (IAB, “Advanced TV Matrix”) You no longer have to wait. With our self-service solution, you can see your up-to-date ad performance, right in your dashboard. This allows you to refine and optimize creative, budgets, targeting, and other parameters for maximum effectiveness. Content-Based Targeting Audience-Based Targeting Traditional TV targeting is predominantly content-based, meaning, you target by TV show and when it airs. This can be a great solution for getting brand messages in front of a wide audience, but it’s like casting a wide net over a pond—you will likely catch fish, they just may not be the ones you wanted to catch. Streaming TV Advertising is audience-based, meaning, you can target your Ads to reach the right consumers based on a wide array of demographic indicators: zip code, age, gender, interests, and beyond. Plus, you still have the opportunity to target by program genre (ie – comedy, drama, reality, etc.). Audience targeting allows you to target with specificity so that you are more likely to reach your next customer where they are watching.

An Ad refers to the actual advertising content, in this case a video Ad.

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