Events

KEYNOTE: What the Streaming TV Revolution Means for Dealership Marketing

October 12, 2021 @ 9:00 am (PST) / October 12, 2021 @ 12:00 PM (EST)

The streaming tsunami isn’t coming, it’s broken on the shore, and if you haven’t thought about that yet in your dealership marketing, now is the time! Combining the reach of TV with the powerful targeting capabilities of digital, Streaming TV advertising is a breakthrough digital marketing tool for the automotive industry. This discussion will uncover the audience behaviors and engagement trends that will allow you to stand apart in your local market and start thinking strategically about integrating Streaming TV advertising into your digital marketing plan.

Primary Learning Objectives: 

• Discover the key advantages that Streaming TV advertising offers to dealership digital marketing
• Learn how to think of Streaming TV strategically and extend the value of your video ads
• Gain tactics and establish guidelines for what to watch out for when buying Streaming TV advertising

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