Blog Posts

How to Reach Parents During Back-to-School Season

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How to Reach Parents During Back-to-School Season

It may feel like summer has just begun, but parents and students are already preparing for the new school year by starting their shopping now! We surveyed Disney Parents1 of elementary, middle, and high school kids to uncover their back-to-school shopping secrets and how advertisers can elevate this memorable experience for consumers. This is a […]

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disney advertising project elevate underrepresented-owned small businesses

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Introducing Project Elevate: Put the Power of Disney to Work for You

Applications for Disney Advertising’s 2023-2024 Project Elevate program are now open! Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies to help them tell their stories and […]

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Ad Creative

The 6 Ps of Powerful Video Ad Creation

Did you know nearly 49 million households only watch TV on a streaming platform? 1 Video ads on streaming platforms can be cost effective, easy, and user friendly—no matter how big or small your business and budget. That means, even with the holiday season quickly approaching, you still have time to create an engaging video […]

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Ad Creative

7 Recommendations for Small Businesses in a Pandemic and Post-Pandemic World

We all know 2020 has been one for the books—and running a small business through this past year has added a whole new level of stress. This is why we were excited about the opportunity to join All In For Small, a marketing collective of Interpublic Group that is dedicated to the betterment of small […]

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