Blog Posts

How to Reach Parents During Back-to-School Season

Featured

How to Reach Parents During Back-to-School Season

It may feel like summer has just begun, but parents and students are already preparing for the new school year by starting their shopping now! We surveyed Disney Parents1 of elementary, middle, and high school kids to uncover their back-to-school shopping secrets and how advertisers can elevate this memorable experience for consumers. This is a […]

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disney advertising project elevate underrepresented-owned small businesses

Featured

Introducing Project Elevate: Put the Power of Disney to Work for You

Applications for Disney Advertising’s 2023-2024 Project Elevate program are now open! Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies to help them tell their stories and […]

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Filters

Featured

5 Reasons to Have Hulu in Your Media Mix

Streaming viewers are everywhere today, including on TVs, laptops, and mobile devices. Viewers across all demos are spending more time streaming. This doesn’t come as a surprise; Hulu reaches nearly 50% of connected TV (CTV) households in the US.1 With Hulu Ad Manager, Disney Advertising’s self-service advertising platform, streaming TV is now within your reach […]

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News

What the Streaming TV Revolution Means for Dealership Marketing

Automotive dealerships gathered live at The Mirage in Las Vegas from October 12-14 to share best practices and meet solution providers across the spectrum of digital transformation. The Hulu Ad Manager team showed up, too, sharing the stage with Disney Ad Sales Local for three days of thought leadership, networking, and fun. The unspoken theme […]

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Ad Creative

The 6 Ps of Powerful Video Ad Creation

Did you know nearly 49 million households only watch TV on a streaming platform? 1 Video ads on streaming platforms can be cost effective, easy, and user friendly—no matter how big or small your business and budget. That means, even with the holiday season quickly approaching, you still have time to create an engaging video […]

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Services

Introducing Hulu Ad Manager: A Self-Service Advertising Solution for Streaming TV

As more customers “cut the cord” from traditional TV in favor of streaming services, how should businesses change up their advertising strategies to ensure they’re also reaching this new kind of audience? To answer this need, Hulu is proud to announce our new self-service ad solution, Hulu Ad Manager: a new way for businesses of all […]

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Ad Creative

7 Recommendations for Small Businesses in a Pandemic and Post-Pandemic World

We all know 2020 has been one for the books—and running a small business through this past year has added a whole new level of stress. This is why we were excited about the opportunity to join All In For Small, a marketing collective of Interpublic Group that is dedicated to the betterment of small […]

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