5 Reasons to Have Hulu in Your Media Mix
Streaming viewers are everywhere today, including on TVs, laptops, and mobile devices. Viewers across all demos are spending more time streaming. This doesn’t come as a surprise; Hulu reaches nearly 50% of connected TV (CTV) households in the US.1 With Hulu Ad Manager, Disney Advertising’s self-service advertising platform, streaming TV is now within your reach and can complement your existing marketing and advertising initiatives. Thinking about how you can better tell your company’s story and capture a growing audience? Here are five reasons to have Hulu in your advertising media mix.
Streaming TV You Can Trust
On Hulu, your ads will run on a platform that offers award-winning, professionally produced TV hits and more. Be assured that your brand will be in good company with the highest-quality content.
A Unique and Engaged Audience
With over 115 million ad-supported viewers2, Hulu reaches nearly 50% of connected TV households in the US.1 Our platform’s rich targeting features allow you to reach this highly-engaged audience by location, interest, show genre, and more. With Hulu Ad Manager, we bring the viewers to you.
Flexible and Within Reach
We make it easy for you to start! Our self-service platform is intuitive, powerful, and simple to use. Just set your campaign budget (it’s flexible), choose who you want to reach, upload your ad, and you’re good to go. You have 24/7 access to campaign management and can view performance in near real-time.
Ongoing Support and Education
Self-service shouldn’t mean sink or swim. Our teams are here for you every step of the way with onboarding webinars to help you get started, insights articles to keep you informed of the latest tips and trends, and an entire Customer Hub with access to on-demand educational resources. Additionally, you can always reach us by clicking the Contact Us button anywhere in the platform. So, don’t worry if you have questions or need a little guidance. We’re here to help and want you to succeed!
Complement Your Current Ad Campaigns
Streaming video ads are a great way to complement your current ad campaigns by driving brand awareness while connecting with your customers. Tell your company’s story through a new touchpoint with the power, precision, and flexibility of Hulu Ad Manager.
The streaming TV landscape is rapidly evolving, so it’s important you team up with a leader in ad-supported streaming. Hulu’s growth is accelerating, and with Hulu Ad Manager, you can get your message in front of the perfect audience — at scale. RSVP to get started on Hulu Ad Manager!
1 comScore OTT Intelligence Report, September 2021
2 comScore Custom Report, 6-month average, July – December 2021