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Hulu was ideal for us because it allows a small, local brand to potentially be on TV right after a big brand. That brings more credibility to the advertiser. . . I don’t think that a lot of small businesses could afford to do TV advertising without a solution like this.
Advertising on Hulu as a local business sets us apart as an authority in our market. People who’ve seen our ads come to that first meeting confident in us from the beginning...this is a huge opportunity for businesses without corporate-sized budgets to get on a platform like this.
We like the ability to see the campaigns in real-time to break down the number of impressions by day/device/genre of shows. Being able to log into a dashboard at any time to look at performance is something that we have never had before with linear TV campaigns.
Getting on TV is a big deal. With Hulu Ad Manager, you can have a minimum budget of $500 and that’s affordable for any small business owner . . . The number of impressions we can get for our spend is incredible for such an engaged audience.
Everyone knows Hulu. And, especially during the pandemic when everyone is streaming at home, Hulu’s enormous audience demonstrates that they are well-loved. . .The number of impressions, or total views, our campaign would be able to reach based on our budget was more than other platforms.
I was amazed at how well Hulu was able to narrow down and target our desired demographic. We were able to get specific with location, age, etc. There are so many options to choose from [. . .] In my opinion, it was definitely a step above social media specificity!
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